Managed end-to-end NPD across a range of soft and hard categories, using data-driven insights and seasonal trend forecasting.
Consistently challenged the limits within my categories, striving for innovation and ways to elevate against competitors.
Worked hands-on with a global network of suppliers in India, China, Turkey, Spain, and Italy to translate design concepts into high-quality, customer-ready products.
Successfully balanced multiple product categories and development timelines simultaneously, proactively managing critical paths and mitigating risks.
Measured the success of product launches through detailed sales reporting and performance tracking, translating insights into actionable recommendations for future range development.
Presented new releases at national launch roadshows to large audiences (300+)

Created original yardage and placement print (digital and hand painted) designs tailored to diverse audiences, blending commercial viability with aesthetics.
Developed cohesive seasonal colour palettes and trend directions grounded in thorough market and trend research.
Expertly reworked, recoloured, and adapted existing artworks to create fresh design directions.
Worked on collaboration collections with high-profile designers and brands always insuring that the collections represented the brands DNA.

Directed the creative vision for trend-led product ranges.
Collaborated with top-tier partners like Abigail Ahern, Ralph Lauren, Margo Selby, Christian Lacroix and Livingetc. to produce elevated and fashion forward collections.
Managed photoshoots in studio and on location to create assets for online and offline platforms.
Delivered high-impact launch campaigns with VM, POS, and sampling.