Managed end-to-end NPD across multiple categories, using data-driven insights and seasonal trend forecasting.
Consistently challenged the limits within my product categories, striving for innovation and ways to elevate against competitors.
Worked hands-on with a global network of suppliers in India, China, Turkey, Spain, and Italy to translate design concepts into high-quality, customer-ready products.
Presented new releases at national launch roadshows to large audiences.

Directed the creative vision for trend-led product ranges.
Collaborated with top-tier partners like Abigail Ahern, Ralph Lauren, Margo Selby, Christian Lacroix and Livingetc to produce elevated and fashion forward collections.
Managed photoshoots in studio and on location to create assets for online and offline platforms.
Delivered high-impact launch campaigns with VM, POS, and sampling.

Created original surface pattern and placement print designs tailored to diverse audiences, blending commercial viability with aesthetics.
Developed cohesive colour palettes and designs grounded in thorough market and trend research.