Serengeti

Designed for outdoor areas and transitional interiors, Serengeti balances performance-driven construction with decorative appeal. The collection features four designs: Zuri, a zebra-inspired pattern; Avela, an off-set checkerboard design; Serengeti, a timeless broad stripe; and Stradbroke, a bold two-toned boucle.

Key responsibilities:

• Defining trend direction and developing a compelling product story.

• Designing original weaves and colour palettes for the Australian market.

• Managing third-party product testing to ensure compliance with Australian standards

• Overseeing creative direction, styling and coordination of product photography

• Managing critical path, supplier relationships, end-to-end development and costings

• Managing product specifications, documentation and launch collateral to deliver seamless product launch