Abigail Ahern x Hillarys 2.0

Following the success of the initial collection, Abigail x Hillarys 2.0 was launched, offering a refined evolution of the her typically rich and dramatic aesthetic. This new collection offers a lighter, more versatile interpretation tailored to a broader audience.

I designed and developed 22 fabrics, including a nubbly bouclé plain, soft stonewashed corduroy, a camouflage in neutral tones and weaves inspired by traditional Berber rugs.

Key responsibilities included:

• Defining the collection look & feel (+ brand guidelines)

• Sourcing and development of qualities

• Pattern design

• Negotiating prices and MOQ

• Photography

• Delivering launch presentations